Maximizing the potential of public-private partnerships
The company had no profile of substance in cross-border trade with the government entities, SMEs at large, NGOs, associations and other influencers impacting the sector.
A technology company in the financial sector wanted to appeal to small and medium enterprises (SMEs), the backbone of the world’s economy, as a business partner for growth. Specifically, the company sought to develop new technology solutions for global trade. As 90% of the world businesses, despite their vast contribution to the global economy, SMEs have trouble growing and expanding to compete in cross-border trade.
Influencer marketing is an effective
way to reach potential clients.
It was paramount to raise the client’s profile of leadership in strategic business partnerships before governments and SMEs. Influencer marketing is an effective way to reach potential clients through influential people who impact the target market. We created a salon for an intimate discussion to look at ways private companies and public entities could work together to expand global trade. We convened high-level experts in international organizations, government agencies, corporations, SMEs, NGOs, journalists, academics, industry analysts and consultants. The roundtable discussion centered on significantly lowering the costs of doing business across borders and providing a platform that allows producers to access the global marketplace, reach a broader network of buyers and, potentially, to participate in global value chains.
We convened high-level experts in international organizations, government agencies, corporations, SMEs, NGOs, journalists, academics, industry analysts and consultants.
Several companies came together
to generate data insights.
Three outcomes accomplished our objective of establishing leadership for strategic growth solutions with SMEs
Three outcomes accomplished our objective of establishing leadership for strategic growth solutions with SMEs:
A partnership was formed with the largest source of development financing for Latin America and the Caribbean to create a digital marketplace for businesses in the region. The platform is a large database on tariffs and trade rules, free export-related online courses and information on available financing options from commercial banks, international investors and from the bank.
Several companies came together to generate data insights of existent products and innovative technology solutions to address the challenges of cross-border payments.
A whitepaper was written cojointly with influencers from the event and the client company offering ways that private companies, government agencies, NGOs and others could figure out win-wins on cross-border trade.